Marvel Studios Will Shift Focus to ‘Stronger Franchises’

By 4 Min Read

The Marvel Cinematic Universe will undergo a shakeup and focus more on core properties.

This news comes from Disney CEO Bob Iger, who issued a statement concerning the future of the company as a whole. Amid these plans include several sequels for Disney’s animated hits, as well as certain Marvel movies. According to Iger, Marvel Studios will be shifting the Marvel properties that headline the MCU going forward.

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The MCU Will Focus On Its Strongest Brands

Commenting on the future of Disney, Bob Iger’s statements mostly focused on how things would be handled for upcoming Disney and Pixar features. Briefly talking about the future of the Marvel Cinematic Universe, he stated that Marvel Studios “is starting to focus on some of its stronger franchises going forward, but I’ll leave it at that.” This is amid confirmation that the overwhelming majority of upcoming projects from Disney and Pixar will be sequels to fan favorites, with Iger’s words suggesting a similar fate for Marvel.

Some fans have taken this information to mean that long-awaited projects such as a new solo Hulk movie. That project has been held up for years, largely due to the cinematic rights to the character being held by Universal. While it’s still unknown how this will manifest for future projects, it will mostly likely see experimentation and saturation of Phases 4 and 5 come to an end.

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The Marvel Cinematic Universe Is No Longer At Its Strongest

In 2019, the Marvel Cinematic Universe reached its zenith with the release of Avengers: Endgame. Since then, the brand has struggled somewhat to reach the same heights. This has mainly been due to the COVID-19 pandemic, with Spider-Man: Far From Home and Spider-Man: No Way Home being the only movies to make over $1 billion USD at the box office. Several of the other projects failed to reach the same critical or financial heights as past movies, and the Disney+ TV shows have also had fairly mixed performances.

In 2023, the MCU had the fallout of the negatively received Ant-Man and the Wasp: Quantumania, which was also a financial disappointment. This was followed later in the year with the harshly criticized TV series Secret Invasion and the movie The Marvels, which was a historic box office bomb. Thus, it makes sense that successful properties such as Spider-Man, X-Men, Black Panther and possibly Hulk or a new Guardians of the Galaxy movie will take center stage. Likewise, the planned culling of Disney+ shows may see the number of Marvel projects brought down to a more moderate level.

Source: The Hollywood Reporter

Captain America, Iron Man, Thor, and the rest of the Avengers in Avengers: Endgame
Marvel Cinematic Universe

Created by Marvel Studios, the Marvel Cinematic Universe follows heroes across the galaxy and across realities as they defend the universe from evil.

Iron Man , Captain America , The Hulk , Ms. Marvel , Hawkeye , Black Widow , Thor , Loki , Captain Marvel , Falcon , Black Panther , Monica Rambeau , Scarlet Witch

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