2024 Morgan Midsummer First Look: A Modern Take on Classic Roadster Charm

2024 Morgan Midsummer First Look: A Modern Take on Classic Roadster Charm
2024 Morgan Midsummer First Look: A Modern Take on Classic Roadster Charm

2024 Morgan Midsummer First Look:

Pininfarina Collaborates with Morgan to Create a Masterpiece

Introduction

The 2024 Morgan Midsummer is the latest creation from Morgan Motor Company, showcasing an impressive blend of traditional aesthetics and modern engineering. Known for their classic hand-built sports cars, Morgan has taken a bold step forward with this new model, marking a significant departure from their conventional design philosophy.

A New Era for Morgan

For decades, Morgan Motor Company has been synonymous with timeless design and craftsmanship. Founded in 1909, Morgan continued to produce vehicles with designs that remained largely unchanged for decades. The Morgan Plus Four, for example, was built on a chassis design dating back to 1936, featuring a sliding-pillar front suspension used since 1910.

2024 Morgan Midsummer First Look: A Modern Take on Classic Roadster Charm
2024 Morgan Midsummer First Look: A Modern Take on Classic Roadster Charm

Modern Mechanics Under Classic Lines

Similar to the Morgan Plus Six, Plus Four, and the Super 3 three-wheeler, the Midsummer merges vintage looks with contemporary mechanicals. It utilizes the same bonded aluminum chassis architecture, dubbed CX, introduced with the Plus Six in 2019. This platform features multi-link independent suspension both front and rear. Powering the Midsummer is a 335-hp BMW 3.0-liter turbocharged inline-six engine, paired with an eight-speed automatic transmission driving the rear wheels.

Pininfarina’s Influence

What sets the Midsummer apart is its design collaboration with the legendary Italian coachbuilder Pininfarina. This marks the first time in Morgan’s 115-year history that an external designer has been involved in the creation of a Morgan car.

A Historic Collaboration

The collaboration began in September 2022, when Pininfarina designers visited Morgan’s factory in Malvern Link, England. The design process was finalized in Turin, Italy, and involved advanced techniques like mixed reality headsets and power walls, a first for Morgan.

Design Features

The Midsummer is immediately recognizable as a Morgan, but with a distinct Italian elegance. It features fuller, more flowing fenders, a longer tapered tail, a more vertical grille, and forward-thrusting headlights. The bodywork is handcrafted from aluminum, with each set of panels taking 250 hours to complete.

2024 Morgan Midsummer First Look: A Modern Take on Classic Roadster Charm
2024 Morgan Midsummer First Look: A Modern Take on Classic Roadster Charm

A Nod to Tradition

The Midsummer’s name is inspired by Midsummer Hill, a local landmark near the Morgan factory. The car retains Morgan’s traditional cut-down doors, now topped with an exposed wooden structure made from nine individually crafted sections of teak laminates. This design element is a tribute to Morgan’s legacy of wrapping aluminum bodywork around a wooden frame.

Performance and Exclusivity

As a barchetta, the Midsummer lacks a roof but can be fitted with a tonneau cover. It features 19-inch forged alloy wheels, Michelin Pilot Sport 5 tires, and an updated CX multi-link suspension. With a target weight of less than 2,300 pounds, the Midsummer boasts impressive performance figures, including a 0-to-60-mph time of approximately 4.0 seconds and a top speed of 160 mph.

Limited Edition

Only 50 units of the Midsummer will be produced, all of which have already been sold despite a starting price of $220,000. While not homologated for the U.S. market, some American buyers with homes in Europe have secured theirs.

Looking Forward

The Midsummer represents a significant milestone for Morgan, showcasing a new design language that will influence future models. Although there are no plans for another collaboration with Pininfarina, the Midsummer paves the way for new Morgan models, including potential coupes and shooting brakes, that blend modernity with classic charm.

Conclusion

The 2024 Morgan Midsummer is more than just a car; it is a statement of Morgan’s future direction. Combining traditional craftsmanship with cutting-edge design, it sets a new standard for what Morgan vehicles can be, ensuring the brand’s legacy continues to evolve while staying true to its roots.

Be the first to comment

Leave a Reply

Your email address will not be published.


*